The Potential Development in Working Model of the Instructors in Private Universities

 

The Potential Development in Working Model of the Instructors in Private Universities
รูปแบบการพัฒนาศักยภาพในการปฏิบัติงานของอาจารย์มหาวิทยาลัยเอกชน

 

Bunyawee  Chokprasoetsom¹, Vipaporn  Poovatanakul²,

Achara  Wattananarong³, Sakchai  Nirunthavee⁴

Faculty of Business Administration, Thi-Nichi Institute of Technology¹

College of Management, University of Phayao^2,3,4

 

APHEIT Journal Vol.29 No.1 (January-June 2023)

  

วิเคราะห์และนำเสนอบทความ โดย  Wannarasmi  Chanthakut

Abstract

The purposes of this research were 1) to study the factors effecting the instructors’ working potential development in private universities; 2) to examine the theoretical model of these factors with the empirical data; 3) to construct the administrative model to develop the potentialities in working of the instructors in private universities and 4) to evaluate the model in terms of appropriateness, possibility, and usefulness. Five hundred and eight instructors were randomly selected as the sample. The research instruments were questionnaires and the evaluation forms of the appropriateness, possibility and usefulness of the model. Percentage, mean, standard deviation, multiple regression analysis: MRA and path analysis via LISREL Model were used for data analysis. The findings found that 1) the factors significantly effecting the instructors’ potential development in working were functional factors, management factors and motivation factors. 2) Three groups of factors with seven variables were policy, working environment, budget, knowledge and understanding in work, career security, process and morale in work altogether could explain the instructors’ potential development in working at 60.7 percent, and was confirmed from the empirical data. And 3) the model evaluated by the academic experts in terms of the appropriateness and the possibility was found at the highest level. The model evaluated by the instructors was found at a high level in terms of the possibility, and highest level in terms of usefulness

🔎Research Objectives

• Analyze the factors affecting the work potential of private university instructors.

• Examine the consistency of these factors with empirical data.

• Develop a model for enhancing instructors' potential.

• Evaluate the appropriateness and usefulness of the model.

Related Literature Reviews

• Motivation Theories: Maslow (1970), Herzberg (1969), Alderfer (1998), which explain human needs influencing work behavior.

• Management Principles: Deming’s PDCA Cycle for process development and improvement.

• Quality Management Concepts: Fayol’s Administrative Theory and Gulick & Urwick’s POSDCoRB.

Conceptual Framework

This research analyzes factors affecting instructors' potential, categorized into three main aspects: (1) work-related factors, (2) management factors, and (3) motivational factors. These comprise seven sub-variables linked to the effectiveness of instructors' performance.

📈📐Research Methodology

        Stages

1. Analyze the factors influencing instructors' potential.

2. Develop a model for enhancing instructors' potential.

3. Test and evaluate the model.

       Sampling Design

• Population: Private university instructors nationwide (11,542 individuals).

• Sample: 508 instructors selected through simple random sampling.

      Instruments Design

1. Questionnaire on factors affecting instructors' potential.

2. Evaluation form for assessing the model's appropriateness and possibility.

      Statistics Used

• Percentage, mean, and standard deviation.

• Multiple Regression Analysis (MRA).

• Path Analysis using LISREL.

🔆🔑Results

1. Key factors influencing instructors' potential include work-related, management, and motivational factors, with seven variables explaining 60.7% of the total variance.

2. Path analysis confirms the theoretical model aligns with empirical data.

3. Evaluation results indicate the model is highly appropriate and possible.